L'équipe pédagogique

Graeme LINDSAY

  
UWE, Honours Degree in Social Sciences
Wolverhampton University, PGCE in Further and Higher Education
DeMontfort University, Master by Independent study
Currently studying for Ph.D. in Social Entrepreneurship at University College, London

Programme Manager BA Business Administration
1983/88 Sales Manager, Scottish and Newcastle Breweries, Edinburgh, Scotland
1988/90 Agent Importer, FPM Co Ltd, London
1990/91 Regional Sales Manager, Anchor Dairies, Swindon, Wiltshire
1992/95 Programme Manager,Milton Keynes College
1995 Programme Manager, Coventry University, Coventry, West Midlands

     
 

Marketing International

The course of Marketing to be developed within the European Management Programme - MBA at AUDENCIA, aims at achieving the following objectives for its participants:

  • Comprehension of the differences between business philosophies when approching markets.
  • Learn to value and select segments for a better definition of the target.
  • Capacity to differentiate efficiently business offers.
  • Learn to differentiate product management dimensions.
  • Learn how to manage and value scheduled communication.